File in the ‘things I didn’t know I needed to know’ file.

According to a study conducted by researchers at the University of Leeds and reported on by the London Telegraph [1] here…

Women who revealed around 40 per cent of their skin attracted twice as many men as those who covered up.

However, those who exposed any more than this also fared worse. Experts believe that showing too much flesh puts men off because it suggests they might be unfaithful.

Psychologist Dr Colin Hendrie, who led the study, told the Daily Mail: “Any more than 40 per cent and the signal changes from ‘allure’ to one indicating general availability and future infidelity.

“Show some leg, show some arm, but not any more than that.”

The study, published in the journal Behaviour, found that the most popular women combined the 40 per cent rule with tight clothing and provocative dancing. The 15 per cent that combined all three criteria were approached by 40 men each.

Now, if it were up to me,  the next study should focus on what constitutes ‘provocative dancing’ and how much of it is too much?